Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Martek Web Design ("we," "us," "our," or "Company") collects, uses, and protects information when you visit martekwebdesign.com (the "Website"), a top 50 betting sites UK affiliate resource.
Please read this Privacy Policy carefully. By accessing and using this Website, you acknowledge that you have read and understood this policy. If you do not agree, please do not use the Website.
1. Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms (e.g., newsletter signup), we collect your name, email address, and any other information you provide.
- Technical Information: We automatically collect your IP address, device type, browser type, operating system, and referring URL.
- Usage Data: We track pages visited, time spent on site, links clicked, and user interaction patterns to understand behaviour and improve content.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and measure site performance.
2. How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve the Website and user experience.
- To conduct analytics and monitor traffic patterns to optimise content and functionality.
- To track affiliate commissions and performance metrics from partner casinos and betting sites.
- To send newsletters, updates, and promotional communications (with your consent).
- To comply with legal and regulatory obligations.
- To prevent fraud, abuse, and enforce our Terms of Use.
3. Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Website functionality, security, and navigation.
- Analytics Cookies: Used to understand site usage via Google Analytics and similar tools.
- Affiliate Tracking Cookies: Enable us to track referrals to partner betting sites and casinos for commission purposes.
- Marketing Cookies: Allow us to deliver targeted advertising and measure campaign effectiveness.
Opt-Out Options: You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Website functionality. You may also opt out of Google Analytics tracking by visiting Google's opt-out page.
4. Third-Party Links
The Website contains links to third-party betting sites, casinos, and affiliate partners. We are not responsible for the privacy practices, security, or content of external websites. When you click links to third-party sites, you leave our Website and are subject to their own privacy policies and terms. We recommend reviewing their privacy documentation before providing personal information or registering accounts.
Third-party partners may use their own cookies and tracking technologies independent of our control.
5. Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a structured, machine-readable format.
- Right to Object: Object to direct marketing and certain processing activities.
- Right to Lodge a Complaint: Submit complaints to the Information Commissioner's Office (ICO) at ico.org.uk.
If you are located in the United States, the California Consumer Privacy Act (CCPA) may grant you additional rights, including the right to know, delete, and opt-out of the sale of personal information.
To exercise any of these rights, contact us using the details below.
6. Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Personal Information: Retained for the duration of your engagement with us and for up to 3 years after last contact, unless you request deletion.
- Usage and Analytics Data: Typically retained for 12-24 months.
- Affiliate Tracking Data: Retained for commission and audit purposes, typically 7 years per UK tax requirements.
- Cookie Data: Retained according to each cookie's expiration settings (typically 1-24 months).
You may request deletion of your data at any time, subject to legal and contractual obligations.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or would like to report a privacy concern, please contact us:
Email: privacy@martekwebdesign.com
Website: martekwebdesign.com
We will respond to your request within 30 days of receipt, or as required by applicable law.
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by posting an updated policy on this page with a revised "Last Updated" date. Your continued use of the Website following any changes constitutes your acceptance of the updated Privacy Policy.